CONCHITA Wurst has recorded voiceovers for Vienna's transport system and gay-themed traffic lights have been installed in the city centre.
It can only mean one thing - Eurovision 2015 is coming to the Austrian capital.
The 60th anniversary bumper edition of the cult music contest runs until May 23 and has caused a surge in holiday booking interest in the host nation.
Holidaylettings.co.uk has reported a 100 per cent increase in searches for rental apartments in the city, while Airbnb predicts 3800 residents will open their homes to visitors during the ESC final weekend.
If you can't make it over for the contest though, there are still plenty of other opportunities throughout the year to enjoy music-related activities in Austria.
The central European country has a rich musical heritage, spanning all the way from Wolfgang Mozart to Julie Andrews and The Sound Of Music.
The classic musical celebrates its 50th anniversary this year and anyone wanting to relive their favourite Von Trapp family moments should visit Salzburg for a bus tour of famous film locations, including the gazebo where Sixteen Going On Seventeen was shot.
Passengers are encouraged to sing along to a soundtrack playing on the bus, though dressing up as nuns is optional.
Another highlight is the Salzburg Marionette Theatre, which hosts a Sound Of Music puppet show every Friday at 7.30pm.
It was the Austrian Alps that inspired Andrews to burst spontaneously into song and anyone wanting to find out if the hills really are still alive with the sound of music should join the Yodel Hiking Tour in the Zillertal ski area east of Innsbruck.
Take a cable car from Konigsleiten up to 2200 metres, then hike back down, stopping off at five interactive stations, including a walk-in cow bell, a giant pair of lederhosen and the biggest alpine horn in Europe.
Each station features a recording of a yodel that can easily be copied.
If that all sounds a bit twee, skip forward several decades to the avant garde Springfestival in Graz from June 3-7.
A line-up of DJs and electronic dance artists such as James Zabiela and DJ Marky will perform on a club carved into the Schlossberg mountain and a platform on the floating Mur island.
But to really doff your hat to Austria's musical greats, pay a visit to the Zentralfriedhof, Vienna's main cemetery.
Here lie the graves of Mozart, Franz Schubert and Rock Me Amadeus star Falco, who is considered a national hero in Austria.